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Insurance Brokers

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Instead of contacting a large number of private insurance companies, you may find it easier, faster and cheaper to insure your business through an insurance broker. Insurance brokers are organisations which act as mediating agencies, matching business and personal customers with suitable insurance policies.

The main function of insurance brokers is to provide your business with independent and accurate advice about a range of private insurance companies, and to arrange all aspects of purchasing the insurance. They will normally have access to special deals with insurance providers and should thus be able to find the most appropriate insurer to cater for the needs of your business. Some brokers may only deal with a limited number of insurers; it may be valuable to approach other brokers and compare their offers.

Insurance brokers are often advantageous for businesses, especially those that require a tailored package with several types of business insurance; a broker can save you time and it often proves less expensive than negotiating separate deals with insurers yourself. Insurance brokers do however charge a fee, and many earn commission from certain insurance providers. If this is the case, it is likely that the broker will seek to sell a policy which suits your business but also earns them money, and it might be useful to contact an independent broker for unbiased information. A good broker should inform you which aspects of different insurance policies suit your business and which aspects are less relevant, and ultimately give you time and space to make the final decision yourself.

Some insurance brokers specialise in dealing with firms who operate in particular industries. This can be beneficial for companies who wish to exploit the broker's expertise and insurance contacts. It is not normally difficult to find a broker; some brokers will contact you directly, others can be found on the internet or in the telephone directory, and you can also ask colleagues or friends for recommendations. When you find a broker, you may wish to ask whether they are prepared to re-evaluate your insurance policies when necessary. This is likely to be the case for large businesses which operate in high-risk environments, although the insurance needs of all businesses can change over time. The National Insurance Brokers Association (NIBA) is the peak body for insurance brokers.

Any insurer from whom you purchase an insurance policy should be regulated by the Australian Prudential Regulation Authority (APRA). APRA monitors organisations who provide insurance or financial advice to customers, to constantly ensure that they are providing an accurate and honest service. All insurance brokerages in Australia must have an Australian Financial Services (AFS) licence, or be appointed as an authorised representative of an AFS licencee. 

Brokers must also meet the conduct standards set out in the Corporations Act 2001 (Cth) (Corporations Act). There are general conduct obligations that apply to all financial services licensees and authorised representatives and specific conduct obligations that apply to an adviser who provides personal financial product advice.
 
Where a broker provides you with personal financial advice then in accordance with the Corporations Act they must:
 
Act in your best interests
Provide you with appropriate advice
Warn you if their advice is based on incomplete or inaccurate information
Prioritise your interests where there is a conflict with their own interests (or an interests of a related party)
Prepare and provide you with a Statement of Advice (SoA) that documents their advice in relation to the insurance policy
 
The Australian Securities and Investments Commission (ASIC) is the industry regulator that monitors the conduct of those who hold an AFS licence.
 
Brokers are required to be members of an authorised external dispute resolution scheme as a condition of their AFS licence. Generally, the Financial Ombudsman Service (FOS) is the independent organisation that helps resolve complaints and problems between brokers and their clients. Brokers are bound by the decisions of FOS.
 
Experienced insurance brokers in Australia will generally hold additional qualifications such as a Diploma of Insurance Broking, or other tertiary qualification, or a professional designation, such as NIBA’s Qualified Practising Insurance Broker (QPIB) or Fellow.
 
Members of NIBA also promise to follow the terms of the Insurance Brokers Code of Practice which sets out the standards of professional practice and levels of service that are expected of brokers.
 

 

 

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